Digital Growth for Zinc Plus – Modular Kitchens & Accessories

Client: Zinc Plus
Website: www.zincplus.in
Location: India

Industry: Modular Kitchens & Accessories
Established: 1999

Background

Zinc Plus, established in 1999, is a well-known manufacturer of Modular Kitchens and Kitchen Accessories. With over 15 years of expertise, the brand was formed to provide customers with high-quality kitchen interiors at fair prices — offering a professional, friendly, and unique experience.

Although well-recognized offline, Zinc Plus needed to strengthen its online presence, modernize its website, and run Google Ads campaigns to generate direct inquiries and sales in a competitive market.

Objective

Create a conversion-focused website showcasing modular kitchens & accessories.
Drive sales and inquiries through optimized Google Ads campaigns.
Reduce cost per conversion while scaling up customer acquisition.

Challenges

Competing with large modular kitchen brands and retailers.
High CPCs in the interior & appliances category.
Need to highlight brand legacy (since 1999) for trust building.

Strategy Implemented

Website Design & Development
- Built a modern, mobile-first website with easy navigation for products & kitchen solutions.
- Showcased legacy (since 1999) to reinforce trust and expertise.
- Integrated inquiry forms, catalogs, and seamless checkout options.
Google Ads Campaigns
- Search Campaigns: Targeted high-intent queries like “modular kitchen manufacturer India”, “buy kitchen accessories online”.
- Shopping & Display Ads: Highlighted product catalog visually.
- Remarketing Campaigns: Captured users who viewed products but didn’t convert.
Optimization & Tracking
- Added negative keywords to reduce irrelevant traffic.
- A/B tested multiple ad copies and landing pages.
- Integrated conversion tracking (GA4) for both sales & inquiries.