Meta Ads Lead Generation for Dietitian Natasha Mohan

Client: Dietitian Natasha Mohan
Website: www.natashamohan.com

Industry: Health, Nutrition & Weight Loss Programs
Campaign Type: Meta Ads (Lead Generation)

Background

Dietitian Natasha Mohan is one of the leading online dietitians in India, recognized for her weight loss programs, diet consultations, and personalized health plans. With a strong YouTube & social presence, the brand wanted to scale lead generation via Meta Ads to convert its online audience into paying clients.

Objective

Drive qualified leads for weight loss and diet programs.
Scale campaigns while maintaining low cost per lead (CPL).
Build a consistent pipeline of interested clients from across India.

Challenges

Highly competitive health & weight loss niche on Meta Ads.
Filtering out low-quality leads (casual inquiries vs serious clients).
High ad fatigue due to repetitive creatives in the nutrition niche.

Strategy Implemented

Audience Targeting
- Targeted health-conscious audiences interested in diet, fitness, weight loss.
- Created lookalike audiences from past leads and website visitors.
- Segmented campaigns for different age groups (25–45, 45+).
Creative & Messaging
- Used video testimonials, transformation stories, and expert tips.
- Added strong call-to-action (Book Your Free Consultation, Join Now).
- Focused messaging on sustainable weight loss (not fad diets).
Lead Optimization
- Implemented Meta Instant Forms with simple qualifying questions.
- Tracked performance via Meta Ads Manager + Google Sheets.
- Scaled best-performing ad sets, paused high CPL campaigns.

Results (Aug 16, 2022 – Sep 16, 2025)

Metric	Value
Total Leads	13,303
Reach	2,849,977
Impressions	11,783,743
Cost per Lead (CPL)	₹42.73
Total Ad Spend	₹5,68,403

Key Takeaways

Generated 13,300+ Meta leads over the campaign duration.
Achieved an average CPL of just ₹42.73, highly cost-effective for health niche.
Reached 2.8M+ people with 11.7M+ impressions, boosting brand visibility.
Delivered a consistent pipeline of daily leads, fueling continuous client sign-ups.