Brand Awareness Campaign for Prabhatam Grand Mall

Client: Prabhatam Grand Mall, Dhanbad
Website: www.prabhatamgrand.com

Industry: Retail & Entertainment (Shopping Mall)
Campaign Type: Meta Ads – Brand Awareness

Background

Prabhatam Grand Mall is a premium shopping and lifestyle destination in Dhanbad, offering a mix of shopping, dining, entertainment, and multiplex experience (INOX). While the mall had strong local footfall, the management wanted to strengthen its digital brand presence to engage wider audiences and attract more visitors, families, and youth through online campaigns.

Objective

Build brand recall among local and nearby city audiences.
Promote mall experiences – shopping, cinema (INOX), dining, and events.
Drive footfall and engagement via awareness campaigns.

Challenges

Limited digital presence previously, brand largely known offline.
Need to highlight variety of experiences (shopping + movies + events) in one campaign.
Audience segmentation – reaching both families and youth effectively.

Strategy Implemented

Creative Approach
- Designed high-impact visuals & short videos showing mall lifestyle, family fun, INOX cinema, and retail stores.
- Used event-specific creatives (weekend offers, movie launches, festivals).
Audience Targeting
- Geo-targeting within Dhanbad and nearby cities.
- Interest-based targeting – shopping, entertainment, cinema, dining, lifestyle.
- Custom audience: mall visitors (via WiFi & page engagement) + lookalike audiences.
Campaign Execution
- Ran Meta Ads Brand Awareness campaigns to maximize reach & impressions.
- Deployed Engagement Campaigns to drive likes, shares, and mall visit intent.
- Optimized frequency capping to avoid ad fatigue.

Results

Metric	Value (30 Days)
Total Reach	1,20,000+ people
Impressions	3,50,000+
Engagement Rate	8.5% (Above industry average)
Ad Recall Lift	Significant rise (survey responses + engagement)
Footfall Impact	Increased weekend visits (observed via store feedback & INOX ticket sales)

Key Highlights

Built strong digital presence for Prabhatam Grand Mall in Dhanbad region.
Campaign creatives delivered high engagement & shares, creating organic buzz.
INOX promotions via ads boosted movie footfalls, especially during new releases.
Mall positioned as a complete family lifestyle destination digitally.