Portfolio
Google Ads Lead Generation for Dev Healthcare Solutions
Client: Dev Healthcare Solutions
Website: www.devhealthcaresolutions.com
Services Promoted:
Blood Tests at Home, ECG & Digital X-Ray, Sleep Study Test, Physiotherapy Consultation, 24×7 Ambulance Service
Background
Dev Health Care Solutions, a healthcare brand focused on affordable and reliable home medical services, ran their first-ever Google Ads campaign to generate patient leads.
While the brand had a wide service offering, they lacked prior experience with digital advertising and wanted to test how effectively Google Ads could bring direct patient inquiries within a limited budget.
Objective
Generate qualified leads for diagnostic and healthcare services.
Keep Cost per Conversion low to maximize ROI on a small test budget.
Build a scalable lead generation model for future campaigns.
Challenges
First-time running Google Ads (no historical data or benchmarks).
Competitive healthcare keywords with high CPCs.
Need to filter out irrelevant clicks and attract only genuine patients.
Very limited initial ad budget (₹2,000).
Strategy Implemented
Keyword Optimization
Targeted high-intent searches like “blood test at home Delhi NCR”, “X-ray at home services”, “ECG test near me”.
Added negative keywords to reduce wasted spend.
Ad Copy & Extensions
Focused messaging on “Safe & Hygienic | Accurate Reports | Book Now”.
Used call & form extensions to boost inquiry rate.
Location Targeting
Limited campaigns to Delhi NCR region for relevant audience reach.
Bid Strategy
Implemented Maximize Conversions bidding for efficient CPL.
Landing Page Optimization
Added strong CTAs (Book Now, Call Anytime).
Integrated WhatsApp for instant patient inquiries.
Key Takeaways
First-ever ad campaign delivered 8 patient leads within a limited ₹2,000 budget.
Achieved Cost per Conversion of ₹251, significantly below industry average.
Direct leads received for Blood Test at Home, ECG, and X-Ray services.
Built a foundation for scaling Google Ads with higher budgets in future.
