SEO Growth for ACEA Global

Client: ACEA Global
Website: aceaglobal.in

Services Promoted:

  • IELTS & English-Speaking Courses

  • Study Abroad Consultancy (Canada, UK, Australia, Germany, Europe)

Background

ACEA Global is a consultancy that helps students with study abroad opportunities and IELTS coaching services. While the brand had an active presence, their organic website traffic was not growing steadily, and competition in the overseas education market was intense.

Objective

  • Increase organic website traffic.

  • Improve visibility on Google for IELTS Coaching + Study Abroad Services.

  • Enhance user engagement & session duration.

  • Generate more qualified inquiries via organic leads.

Challenges

  • Competitive keywords (IELTS coaching, Study Abroad, Visa Consultants).

  • Low organic visibility and less new user acquisition.

  • Limited on-page optimization and blog content.

  • Technical SEO gaps (meta tags, schema, site speed).

Strategy Implemented

1. Keyword Optimization

  • Researched high-intent keywords like IELTS coaching in Rohtak, Panipat, Karnal, English speaking courses in Panchkula, Zirakpur, Study in Europe/Australia.
  • Created optimized landing pages targeting city-specific searches.

2. On-Page SEO

  • Fixed missing meta tags, headings, and internal linking.

  • Optimized images with alt tags and compressed size for speed.

  • Added schema markup for courses and services.

3. Content Strategy

  • Published SEO blogs covering: IELTS preparation tips, Student visa updates, and Success stories.

  • Built a content calendar for regular posting to drive authority.

4. Technical & User Experience Fixes

  • Improved page speed and mobile responsiveness.

  • Enhanced engagement rate with better CTAs (Book Free Consultation, Contact Us forms).

5. Off-Page SEO

  • Built high-quality backlinks from education blogs, Quora, and local directories.

  • Leveraged Google My Business optimization for location-based queries.

Results (90 Days Comparison – Jun 19 to Sept 16, 2025 vs Previous Quarter)

MetricBeforeAfterChange
Active Users536658+22.8%
New Users167302+80.8%
Avg. Engagement Time per User1m 11s1m 35s+29.5%

Key Takeaways

  • Organic traffic grew by 22.8% within 90 days.

  • New users almost doubled (+80.8%), showing improved keyword visibility.

  • Engagement improved, proving that content & UI changes were effective.

  • Stronger keyword rankings in local searches for IELTS coaching & study abroad services.

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