Portfolio
SEO Growth for Dietitian Natasha Mohan
Client: Dietitian Natasha Mohan
Website: www.natashamohan.com
Industry: Health, Nutrition & Weight Loss Programs
Campaign Type: Meta Ads (Lead Generation)
Background
Dietitian Natasha Mohan is one of India’s most recognized online weight loss experts, with a strong presence on YouTube and social media. Despite having a loyal following, her website was not generating consistent organic traffic. The challenge was to scale organic visibility, increase relevant traffic, and capture more leads through SEO.
Objective
Improve website’s organic visibility across weight loss and diet-related keywords.
Drive a consistent increase in organic traffic.
Generate qualified leads for online consultations and programs.
Challenges
Highly competitive niche dominated by fitness apps and global health websites.
Limited organic ranking for core transactional keywords (e.g., “online dietitian in Delhi,” “weight loss diet plan”).
Need to improve website’s content depth and technical SEO structure.
Strategy Implemented
1. Keyword Optimization
Targeted long-tail keywords like “best online dietitian in Delhi,” “diet plan for weight loss at home,” and “customized Indian diet plan.”
Optimized existing blogs and created new landing pages around weight loss queries.
2. Content Strategy
Published high-quality blog posts around trending topics (e.g., intermittent fasting, PCOD diet, thyroid weight loss).
Interlinked blogs with service pages to push conversions.
3. Technical SEO
Improved website speed and mobile responsiveness.
Fixed broken links and optimized schema for better SERP appearance.
4. Backlink Building
Guest posts and mentions in health blogs and nutrition forums.
Leveraged YouTube popularity to generate backlinks from trusted platforms.
Results Comparing Last 12 Months (Sept 2024 – Sept 2025) vs Previous Year
| Metric | Before | After | Change |
|---|---|---|---|
| Active Users | 11K | 78K | +594% |
| New Users | 11K | 78K | +592% |
| Avg. Engagement Time | 62s | 50s | -19.5% |
Key Takeaways
Traffic Surge: Organic traffic skyrocketed, with a 594% increase in active users.
Brand Visibility: Natasha Mohan’s website started ranking on Page 1 for multiple competitive keywords.
Leads & Consultations: The growth in organic visitors directly translated into more online consultation leads.
Slight Trade-off: Engagement time dropped marginally due to higher top-funnel traffic from informational blogs.
