Aham Sila – From Website Development to First Google Ads Conversions

Client: Aham Sila
Website: ahamsila.com
Location: India

Services Promoted:

Counseling, therapy, and holistic well-being solutions

Background

Aham Sila is a new mental wellness and counseling brand. They needed a complete digital foundation — from building a functional website to setting up their first paid campaigns.

As a full-stack digital partner, I was responsible for:

Website development (UI/UX + content structuring).
SEO-ready setup with fast loading and mobile-first optimization.
Google Ads campaign launch for immediate lead generation.

Objective

Build a professional brand website to inspire trust.
Launch Google Ads campaigns to test market demand.
Achieve conversions (form fills & calls) at a competitive cost.

Challenges

Zero online presence (no website, no historical data).
Highly competitive counseling & therapy ads with limited budgets.
Building initial trust for a new mental wellness brand.

Strategy Implemented

Website Development
- Designed and developed ahamsila.com with a clean, calming aesthetic.
- Structured service pages for Counseling, Therapy Programs, and Contact/Booking.
- Added SEO foundations: schema, meta tags, fast-loading design.
Google Ads Setup
- Created a Search Campaign targeting therapy-related keywords.
- Focused on high-intent keywords like “counseling near me,” “therapy sessions online,” etc.
- Used location targeting to reach the right regional audience.
Conversion Tracking
- Integrated Google Tag Manager + GA4 to track leads.
- Set up form submissions and call clicks as primary conversions.
Ad Copy & Budgeting
- Crafted empathetic ad copy emphasizing trust, confidentiality, and support.
- Started with a test budget to monitor cost-per-conversion (CPC/CPA).

Metric	Result
Clicks	141
Conversions	9
Cost/Conversion	₹175
Total Spend	₹1,570

Key Takeaways

Generated 9 qualified leads within just 14 days of campaign launch.
Achieved an impressive ₹175 per conversion cost in a competitive niche.
Built a scalable website + ads foundation that the client can now expand upon.