Driving Student Leads for ACEA Global with Meta Ads

Client: ACEA Global
Website: www.aceaglobal.in
Location: India

Services Promoted:

IELTS & English-Speaking Courses
Study Abroad Consultancy (Canada, UK, Australia, Germany, Europe)

Background

ACEA Global is a trusted education consultancy helping students with IELTS preparation, English-speaking improvement, and overseas education consulting.

Before running optimized campaigns, ACEA Global struggled with generating a steady flow of qualified leads for both IELTS coaching and study abroad services. The objective was to scale student inquiries, maintain a low CPL, and increase brand awareness in Tier 1 & Tier 2 cities.

Objective

Generate high-quality student leads for both IELTS coaching and study abroad programs.
Build brand trust among students & parents considering overseas education.
Maintain cost-efficient lead generation across multiple campaigns.

Challenges

Competitive education market with rising ad costs.
Need to target two different but connected segments (IELTS aspirants & students applying abroad).
Students were scattered across India, making geotargeting critical.

Strategy Implemented

Audience Segmentation
- Campaigns divided into IELTS coaching and Study Abroad buckets.
- Students aged 17–28 + Parents in Tier 1 & Tier 2 cities.
Ad Creative Optimization
- IELTS Ads: Highlighted “Top Online IELTS Classes | Flexible Batches | 8+ Band Success Stories”.
- Study Abroad Ads: Focused on “Canada, UK, Australia Visa Success Stories | Free Counseling”.
- Used video testimonials of successful students and carousel ads for destinations.
Lead Form + Landing Pages
- Used instant Meta lead forms for volume.
- Redirected high-intent traffic to dedicated IELTS coaching & Study Abroad landing pages for quality filtering.
Retargeting Campaigns
- Retargeted website visitors, video viewers, and form opens who didn’t convert.
- Lookalike audiences built from existing successful students.
Budget & Bidding Strategy
- Higher budget allocation to high-performing IELTS + Canada/Australia study abroad campaigns.
- Used Campaign Budget Optimization (CBO) for cost efficiency.