Lead Generation Success for Victoria 55

Client: Victoria 55
Website: www.victoria55.in
Industry: Luxury Furniture & Home Décor

Campaign Type: Meta Ads (Lead Generation)

Background

Victoria 55 is a premium luxury furniture & home decor brand, catering to customers who seek elegance and exclusivity for their interiors. Despite having a strong offline presence, the brand wanted to scale digital lead generation to drive more showroom visits and inquiries through Meta Ads campaigns.

Objective

Generate high-quality leads for luxury furniture buyers.
Improve cost per lead (CPL) while scaling reach.
Build brand visibility among the right target audience (HNI & luxury buyers).

Challenges

Highly competitive furniture & luxury décor market.
Premium pricing meant leads needed to be qualified, not just bulk numbers.
Avoiding wasted ad spend on irrelevant clicks (mass-market furniture buyers).

Strategy Implemented

Audience Targeting
- Targeted high-net-worth individuals (HNI) and urban audiences in premium cities.
- Used interest-based targeting (luxury homes, interior design, premium décor).
- Lookalike audiences based on past showroom visitors & buyers.
Creative Optimization
- Highlighted luxury furniture collections with high-quality imagery & videos.
- Focused ad copies on exclusivity, craftsmanship, and premium living.
Lead Form Strategy
- Created instant Meta lead forms with qualifying questions to filter serious buyers.
- Reduced drop-offs with shorter forms & strong call-to-action (Book Consultation, Visit Showroom).
Continuous Optimization
- Monitored CPL across ad sets.
- Paused underperforming creatives and scaled winning ones.

Results (Jul 18 – Sep 15, 2025)

Metric	Value
Total Leads	204
Reach	62,870
Impressions	132,474
Cost per Lead (CPL)	₹124.41
Ad Spend	₹25,379

Key Takeaways

Delivered 204 high-quality Meta leads within 30 days.
Achieved a CPL of just ₹124.41, highly cost-effective for the luxury niche.
Generated 62K+ reach and 132K+ impressions, ensuring strong brand visibility.
Campaign optimization ensured quality over quantity, resulting in qualified showroom inquiries.