SEO Growth for Baby Taxi24 – Melbourne’s Trusted Baby Seat Cab Service

Melbourne, Australia

Services Promoted:

Taxi with Baby Seat Melbourne
Baby Seat Cabs Melbourne Airport

Background

Baby Taxi24 is a premium taxi service in Melbourne known for safe, reliable, and family-friendly cab services with baby seats. Despite strong offline reputation (1,800+ Google Reviews), the brand needed to strengthen its organic visibility to reduce dependency on ads and drive long-term inbound leads.

Objective

Increase organic traffic and new users from Melbourne.
Improve engagement rate and user session quality.
Strengthen website authority for niche keywords like baby taxi Melbourne, airport taxi with child seat, and infant cab service Melbourne.

Challenges

Highly competitive local SEO market in Melbourne with multiple cab operators.
Low organic visibility compared to paid ads.
Website engagement time below industry benchmarks.

Strategy Implemented

1. Keyword Optimization

Performed detailed keyword research to target “baby seat taxi Melbourne,” “infant cab airport transfer,” “child car seat taxi Melbourne.”
Added long-tail informational queries in blog content to attract parents researching family-friendly travel options.

2. On-Page SEO Improvements

Optimized metadata, H1-H3 tags, and internal linking.
Added structured data (LocalBusiness & FAQ schema).

3. Content Strategy

Created blog posts around “Why Choose a Taxi with Baby Seat in Melbourne?” and “Airport Travel with Infants – Safety First.”
Used customer testimonials and Google review highlights to build trust.

4. Technical SEO

Improved website speed (Core Web Vitals).
Fixed mobile responsiveness issues.
Optimized sitemap & robots.txt for better crawl efficiency.

5. Off-Page SEO & Local SEO

Built local citations in Melbourne directories.
Optimized Google Business Profile with service keywords.
Acquired backlinks from parenting blogs and travel sites.

Results (Last 90 Days: 19 Jun – 16 Sept 2025 vs. Previous Period)

Metric	Previous Period	Current Period	% Change
Active Users	1,320 approx.	1,800	+36.2%
New Users	1,150 approx.	1,600	+38.8%
Avg. Engagement Time/User	1m 29s	1m 19s	-11%

Key Takeaways

SEO strategy delivered a 36% increase in active users within 90 days.
New organic users grew by nearly 39%, proving successful keyword targeting.
Engagement time slightly dropped (-11%), highlighting a need for more interactive content and CTA improvements.